A True Consumer Advocacy Initiative

The FoolProof Initiative provides your credit union with a strong, unique information and education presence. The FoolProof programs differentiate you from any other financial institutions.

The power of those information and education programs come from the independent nature of FoolProof itself: We are consumer advocates.

FoolProof’s job is to provide straightforward, independent information that helps your members and your community make wise decisions.

If you are considering becoming a FoolProof credit union, it is important that you understand this independent role. FoolProof provides your members an independent voice. We provide a voice your members will trust, because it speaks for them, not for any business. This is real consumer information, not infomercial.

That’s why we hope you will thoroughly review the type of information FoolProof provides. Versions of our guides have been used by literally millions of consumers in the past twenty years. Some of the archival articles presented on our Information Edge and CUHQ websites have been used by hundreds of thousands of consumers in the past five years alone.

Over the years, we have experienced one universal reaction to our consumer information: members love and are thankful for it. But at times, businesses that make less money from an informed customer complain about an article or a buying guide.

For instance, credit card companies don’t like it when a credit union member moves a balance from another bank’s card to a credit union’s card because of our article on choosing a credit card.

At times, some car dealers don’t like the FoolProof Car Buying Guide. Some of your members will tell you they saved thousands of dollars because of this guide. As you can imagine, those members are thankful to the credit union. But the car salespersons involved in those sales understandably are not.

That’s why we hope you will take the time to really explore the FoolProof programs. We believe you’ll be impressed with the value of our true, independent, consumer messages. We believe you will also see that the FoolProof Initiative is one hundred percent about the unique role of credit unions in America.